INFLUENCER MARKETING

Connecting brands with top content creators.

Championing the Brand

Two-thirds of global brands are expected to increase their influencer marketing budget in 2023. Why? Gen Z. More than ever, consumers are turning to social media for information on brands, products, trends and more; a shift away from Google that’s led by the youngest consumer generation. And who drives those conversations? Influencers.

Across social media platforms, established influencers have built loyal audiences around shared interests, from niche to mainstream. Brand partnerships and sponsorships drive the influencer market—the global influencer market was valued at $16 billion in 2022—and create opportunities for companies to connect with new audiences. An Influencer marketing agency with experience navigating the multi-billion dollar industry has the tools and expertise to match brands with the perfect strategic brand partners.

 

What is an Influencer Marketing Agency?

An influencer marketing agency bridges the gap between brands, influencers and their audiences. Agencies identify strategic influencer partnerships that map to brand KPI goals, develop creative campaigns focused on brand-influencer integration, and manage the influencer relationships along the way. Full-service influencer marketing companies also have the capacity to produce content in-house and coordinate content creation with influencers to ensure brand standards are met at every level of execution. 

By managing the partnership and content, an influencer marketing agency builds unique and memorable brand experiences that can be tailored to any sized audience, demographic or intersections of interest. But the first step is selecting the right influencer partners. Where to begin?

What is an Influencer?

The term is a catch-all to describe a quickly growing professional demographic who have built loyal audiences through celebrity, expertise, trend-setting, humor and more. Influencers are categorized by the size of their audiences:

  • Mega influencers - 1M+ followers

  • Macro influencers - 100k–1M followers

  • Micro influencers -10k–100k followers

  • Nano influencers -1k–10k followers

Additionally, every influencer has their areas of expertise and familiarity with specific brand-centric roles, from ambassadors to creators and more. Identifying influencers’ skillsets is an important aspect of creating an impactful and valuable brand-influencer relationship.

What is a Key Opinion Leader?

Key opinion leaders (KOLs) are experts that carry a significant amount of influence on products or topics within their area of expertise. KOLs can be individuals or organizations that are trusted by interest groups, regarded as thought-leaders and have the ability to influence consumer behavior. 


Areas of Key Opinion Leaders Appear:

  • News media (pundits or sources)

  • Academic studies

  • Lobbying groups

  • Court cases

While key opinion leaders qualify as a type of influencer, their exposure is often via third-party outlets, such as news media, policy, etc. Leveraging Key Opinion Leaders is a highly effective way to build brand authenticity and credibility.

Influencer Marketing Agency Services

Impactful partnerships. Valuable results.

 

  • Influencer marketing companies with as much experience as The Creative Agency know how to leverage celebrity-influencer talent to give brands access to untapped audiences. Celebrity and influencer management services comprise talent identification, talent management, strategic campaign creation and creative content execution.

  • As an influencer marketing agency, The Creative Agency also comes equipped with a rich network of global companies, innovators, influencers, creators and celebrity collaborators that are trusted and effective. With doors already opened through years of relationship building, The Creative Agency brings access that other agencies simply can’t offer.

  • The Creative Agency’s helped integrate brands and products into high-profile media, in addition to working with celebrities as brand ambassadors. These two avenues of promotion are invaluable when managed by one agency.

  • Posting content is just the first step. The Creative Agency has experience working with brand ambassadors—influencers—while also managing brand communities on social platforms including Discord, TikTok, Facebook, Twitter and Instagram. This knowledge is essential when mapping out an influencer marketing strategy.

  • The Creative Agency bolsters influencer strategy with a robust social strategy. A team of dedicated social strategies develops campaigns for brands, sub-brands, product launches and more. The Creative Agency’s relevant experience and history of producing results helps increase influencer marketing impact.

  • With a successful track record as the social media agency for global brands such as IMAX and Square Enix, The Creative Agency offers more than average influencer marketing companies. Clients benefit from access to social media strategy that supports influencer marketing initiatives and ensures every piece of content is optimized for maximum impact.

  • The Creative Agency sets itself apart from other influencer marketing companies by staffing a team of designers, copywriters, video producers and more. This ensures content is aligned with strategy and produced to brand standards, every step of the way.

  • As your influencer marketing agency , The Creative Agency’s expertise in SEO and Google trends unlocks key insights and analysis through dedicated tools that inform keywords and long-tail phrases to boost product discovery. This is supplemented with trend analysis which spotlights valuable insight and helps brands plan or pivot toward success.

  • With an experienced and robust social media team, The Creative Agency tracks trends on every leading platform—as well as up-and-coming platforms—so brands always have the freshest insights. Access to social trends and analysis sets paid partnerships with influencers up for success.

  • The Creative Agency sets brands apart from the pack by listening to competitors, which ensures influencer spending isn’t lost in the noise. The Creative Agency conducts exhaustive competitor social audits, identifies competing content pillars, engagement drivers and key influencers. Sentiment analysis supplements this research, which helps brands better understand how consumers generally feel about their product and what areas of sentiment can be targeted in marketing plans

The Creative Agency Delivers the ROI

The Creative Agency has worked as the preferred paid media agency for exciting brands around the world. With a focus on creating paid media strategies hand-in-hand with creative, impactful work is the norm.

MANTA

The Creative Agency helped launch Manta, a Korean webcomics publisher, in the United States by creating a new YouTube series, “Night In with Manta,” starring nano- and micro-influencers with audiences perfect for the publisher's titles.

SQUARE ENIX

Partnerships with Snoop Dogg and Cristiano Ronaldo helped break through the noise and launch Free Fire, the world’s most popular battle royale game, in the United States.

Why Hire an Influencer Marketing Agency?

An influencer marketing agency identifies opportunity and helps brands leverage it to dramatically expand reach in tangible and impactful ways. That’s why they’re an essential member of any effort. With influencer spending increasing across the board, influencer marketing has become table stakes for brands. Noise dominates the social landscape, but having a brand ally with loyal audiences can be the difference maker. Backed by a smart strategy, influencer marketing gives brands the ability to speak to audiences unlike any other tool in their marketing kit.

 

The The Creative Agency Difference

An influencer marketing agency with clear upside.

 
 

CULTURALLY RELEVANT

The Creative Agency builds authentic relationships within communities across industries. Communities where consumers are optimistic and root for brands that flourish at the center of the cultural zeitgeist.

CREATIVE IMPACT

Stories are king, and The Creative Agency excels at emotional storytelling. A vibrant in-house production team creates content that resonates with audiences and develops incredible branded experiences.

WEB3 SAVVY

As a technology, the blockchain is here to stay, and The Creative Agency has experience with proven results working with brands to innovate marketing approaches in the world of Web3.

EXCLUSIVE ACCESS

With The Creative Agency, you get access. The Creative Agency’s subject matter experts cover industries from entertainment to FinTech to Web3 and offer unique insights to inform marketing efforts. Additionally, The Creative Agency’s relationships with A-List celebrities and creators helps brands rise to the next level of awareness.

How Can The Creative Agency Help?

The Creative Agency is here to help. Ready for a conversation? Let’s start one today. View a quick rundown of The Creative Agency’s entire service list:

 

  • Creative Strategy

    Brand Identity

    Branded Content / Original Content

    Video Production

    Photography

    2D & 3D Animation

    Design & Illustration

  • Paid Media & Partnership Strategy

    Paid Media Planning & Buying

    Influencer Management

    Brand & Product Integrations

    Celebrity Partnerships

  • Social Strategy

    Organic Social Management

    Community Management

    Social Content

    Trend Monitoring

  • Experiential Strategy

    AR/VR

    Events

    Metaverse Experiences

 

THE CREATIVE AGENCY

 
 

LET’S GET STARTED

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Ready to make the next memorable moment?

The Creative Agency’s influencer marketing agency services create authentic relationships and drive meaningful brand growth.

Reach out today and let’s build the next great partnership.